Working in cycling media offers the chance to get stuck in to many different types of writing. Feature articles and interviews, opinion pieces, how-tos, news, product tests…
One thing I really enjoy about testing equipment is the opportunity to weave together experience and critique. You don’t write about a product by sitting in a chair and thinking about it. You get out there, play with it, push its limits and discover how it transforms the experience of an activity you love. These processes sit side-by-side with my academic work as well: investigating the ties between equipment, performance, embodied action and cognition.
The research background gives me a unique way into thinking about the products I test. Writing for a cycling audience forces me to communicate in ways that are punchy, relevant and fresh. This adds depth to the articles produced and keeps my research grounded in practice. It’s also a whole lot of fun.
Click the images below to read recent reviews developed for Flow Mountain Bike.
Images: Mick Multi-Talent Ross (Troy Lee on board the Giant Lust, and the Juliana Joplin Primeiro), Kath Bicknell (others).