A lot of damage was done by early attempts that marketed cycling products as women’s-specific. But done well, the different choices, experiences and growing expertise we now have available is something really positive. Especially given more people can now jump on a bike and have fun without knowing what to modify to make it even better.
If you’re curious to read more on cycling products for women, and the research that informs them, head over to this article that I wrote for Bike Radar. To canvas a range of perspectives on the topic, this magazine length piece includes insights from Trek, Specialized, Liv, Yeti and professional cyclists, Tiffany Cromwell and Peta Mullens.
Sometimes the marketing around women’s products is so experience-based that the details about what makes these products unique can become a little vague. When researching this article, one of the things I enjoyed most was hearing more about the specifics behind womens-specific and, regardless of whether individual riders prefer unisex or gendered designs, reflecting on how far things have come in terms of fit, function and performance over the last twenty years. I hope you enjoy the read.
Photos: Kath Bicknell