Atherton Tablelands Photoshoot with Wade Lewis

Stories developed for an internet readership don’t go very far without great images. While working in Tropical North Queensland recently one of many highs was spending a day with photographer Wade Lewis shooting images of the expanding trail network in the Atherton Tablelands.

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Curious about Capo cycling apparel

In winter this year I received a call from Capo Australia’s John Sunde. He was curious to hear my thoughts on the company’s women’s range and how to grow its appeal.

John is one of those people in the cycling industry who is justifiably passionate about the products they sell. We had long chat about the brand’s women’s range, its reach (current and potential) and the marketing opportunities provided by the changing social media landscape. I enjoyed being able to offer some insights in these areas and learning more about how things operate at John’s end.Continue reading “Curious about Capo cycling apparel”