In winter this year I received a call from Capo Australia’s John Sunde. He was curious to hear my thoughts on the company’s women’s range and how to grow its appeal.

John is one of those people in the cycling industry who is justifiably passionate about the products they sell. We had long chat about the brand’s women’s range, its reach (current and potential) and the marketing opportunities provided by the changing social media landscape. I enjoyed being able to offer some insights in these areas and learning more about how things operate at John’s end.Continue reading “Curious about Capo cycling apparel”