Guest blog: Rapha

Rapha Festa Della Donna story

London-based clothing brand, Rapha, are taking some impressive steps to grow the international women’s cycling community. While reviewing some of their high-end (and highly functional, highly styling) women’s shell-wear for Bike Radar I had the opportunity to join a group of 60 odd women for an organised morning ride in Sydney.

I was a little uncertain as to what to expect from the ride. Sometimes women’s cycling activities are really motivating and uplifting. Sometimes they’re a doddle. This one was the first type.

I’m not sure whether it was my frothing upliftedness, or the fact that it’s handy to have a writer come along on a ride like this, but I was later invited to write a story on the ride for the Rapha website. You can read it here.

The insider perspective of the guest blog fits the Rapha writing style. A separate opinion piece, this time written for SBS Cycling Central, looks at it from a broader perspective – one on growing women’s participation in cycling, as a case study of getting it right.

Dressed by Bike Radar

Bike Radar Reviews-1

As part of an expanding portfolio of web writing I’ve been working with the Australian Bike Radar team. The .au site launched last year and is an important part of the global Bike Radar reach. Articles on this site go out to an audience of a size I find hard to fathom…no wonder predictions for the future consider the internet on par with the way we think of electricity today.

I admit to having a soft spot for nice materials and fabric technologies.
I admit to having a soft spot for nice materials and new fabric technologies.

If you Google most cycling equipment you’ll find countless opinions and reviews. If you Google women’s cycling equipment, you’ll typically find an article or two and product information from the manufacturer. I’ve been working with Bike Radar as one of a few women’s equipment testers to reduce this (frustrating, annoying and worrying) gap.

Rainy day poetry from Rapha.
Rainy day poetry from Rapha.

I’ve written about and tested products for a lot of mountain bike media in recent years. With Bike Radar I’m enjoying the chance to test products typically aimed at more of a road riding market. I’m hoping to test some women’s road bikes later in the year.

Follow these links to some initial work. And keep an eye on the Bike Radar website for ongoing articles and reviews by a global network of other contributors too.

Giordana Women’s Trade FR-C Jersey and Team Bibshorts
Giordana Women’s Body Clone FR-C short-sleeve jersey
Rapha Women’s Gilet
Rapha Women’s Rain Jacket
Rapha Women’s Classic Bibshorts
Rapha Women’s Souplesse Jersey
Rapha Women’s Lightweight Jersey

Images: Kath Bicknell

Stage Race Season in Tasmania

The summer vacation months saw two high-profile mountain bike stage races unfold in Tassie. The inaugural AvantiPlus Hellfire Cup took place in November half an hour east of Hobart, while January saw riders flock to the west coast for the Pure Tasmania Wildside.Continue reading “Stage Race Season in Tasmania”

On Joining the Team at SBS Cycling Central

In addition to my work for Flow Mountain Bike and as an academic, I’ve been working as a features writer, web editor and blogger for SBS Cycling Central. It’s great to see the national broadcaster keen to grow their mountain biking content and it’s fascinating for me to watch how the Cycling Central crew work on a diverse number of media projects.Continue reading “On Joining the Team at SBS Cycling Central”

Copywriting for Tathra Beach and Bike

If you’re planning a holiday to the NSW South Coast, Tathra has quickly become one the prime destinations on any mountain biker’s hit list. I was lucky to join the Flow Mountain Bike crew on a trip there in 2013 to sample the trails, the paddle boarding and the fish and chips. We shot images, video and interviewed local riders and trail builders as part of the ongoing Flow Nation content.Continue reading “Copywriting for Tathra Beach and Bike”