The expanding Commuter Range from Levi’s is a sign of just how big cycling is becoming. At the Future of Cycling Symposium held in Cambridge, New Zealand recently, it quickly became obvious that it’s not even possible to talk about cycling with a uniting narrative that pleases everyone involved. Different types of riders contrast in their attitudes, goals, motivations, senses of identity and values. They gravitate toward different equipment, facilities, events and apparel.




