Guest blog: Rapha

Rapha Festa Della Donna story

London-based clothing brand, Rapha, are taking some impressive steps to grow the international women’s cycling community. While reviewing some of their high-end (and highly functional, highly styling) women’s shell-wear for Bike Radar I had the opportunity to join a group of 60 odd women for an organised morning ride in Sydney.

I was a little uncertain as to what to expect from the ride. Sometimes women’s cycling activities are really motivating and uplifting. Sometimes they’re a doddle. This one was the first type.

I’m not sure whether it was my frothing upliftedness, or the fact that it’s handy to have a writer come along on a ride like this, but I was later invited to write a story on the ride for the Rapha website. You can read it here.

The insider perspective of the guest blog fits the Rapha writing style. A separate opinion piece, this time written for SBS Cycling Central, looks at it from a broader perspective – one on growing women’s participation in cycling, as a case study of getting it right.


Copywriting for Tathra Beach and Bike

If you’re planning a holiday to the NSW South Coast, Tathra has quickly become one the prime destinations on any mountain biker’s hit list. I was lucky to join the Flow Mountain Bike crew on a trip there in 2013 to sample the trails, the paddle boarding and the fish and chips. We shot images, video and interviewed local riders and trail builders as part of the ongoing Flow Nation content.Continue reading “Copywriting for Tathra Beach and Bike”

Let’s Talk About You

The feature interview: It’s one of my favourite types of article to write. It’s also one that draws most on my academic work as an ethnographer – writing about people in a way that reveals how they make sense of the things they do. I also enjoy this format of writing as a way to offer a stepped-back sense of perspective on other topical issues at the time of publication.Continue reading “Let’s Talk About You”